the first few video's were actually funny... There is a golds here where I live and they are pretty much the same minus the grunt alarm.. You can still dead lift but they dont like people to be loud. NOW I dont really care for those guys who make weird noises for the sake of making sounds.. But every now and then sometimes you gotta let out some noise to get that last rep out or after that heavy ass squat.

Just sounds like another way to make more passive weak people.. but it is nice they pass out cup cakes and pizza