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    Thread: UFC HAS BEEN SOLD

    1. #1
      FUZO's Avatar
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      Default UFC HAS BEEN SOLD



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      UFC HAS BEEN SOLD
      sold to WME/IMG for $4 billion, Dana White confirms Lorenzo Fertitta's loss a major blow to UFC's future




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      CEO Lorenzo Fertitta has been a major reason for the UFC’s success.
      When a sports franchise sells, generally it doesn’t lose its franchise player in the transaction.
      But the UFC lost its franchise player and most valuable member when it was sold for $4 billion Sunday to a group headed by the powerful talent agency WME/IMG.
      Not Dana White.
      Lorenzo Fertitta.
      As president, White is the public face of the UFC, the man who believed so passionately in the sport of mixed martial arts that he convinced his billionaire friends Frank and Lorenzo Fertitta to invest $2 million in it in 2001.
      More than 15 years later, that $2 million turned into $4 billion, making the UFC one of the most valuable sports properties on Earth.
      White will remain on to run the company. He told Yahoo Sports he expects it to “go to another level” in the next three years. And he said he’s going to be guiding it along the way.
      “This is me. This is who I am,” he said. “The UFC is my passion and my baby. I’m in and excited for the future.”
      He should be excited. He made $360 million for the sale of his nine percent share on Sunday. And because of his presence, much of the UFC will retain the same look and feel as it has had the last few years.
      But without UFC chairman and CEO Lorenzo Fertitta, the brilliant visionary whose role in the company’s success has been so underrated for the last decade, it’s going to be vastly harder.
      In 2008, White for weeks tantalized the MMA media with the prospect of a “big announcement.” It set off all sorts of wild speculation, but when Yahoo Sports broke the news that Fertitta was resigning his role in the casino to work full time with the UFC, it was largely met with a yawn.
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      Lorenzo Fertitta (L), Ronda Rousey (middle) and Dana White (R) share a laugh at the Glendale Fight Club.
      But Fertitta is the most significant reason this company has ascended to the heights it has. It has created massive global stars such as Ronda Rousey and Conor McGregor. It has become a pay-per-view juggernaut.
      It has filled arenas around the world. Its digital streaming service, UFC Fight Pass, has been called the Netflix of MMA and it is sort of an unofficial history of the sport.
      UFC 200 on Saturday was the fifth event in the last year to sell 1 million or more on pay-per-view. By way of comparison, boxing has had zero shows sell that many in the last 12 months.
      It has a national television contract with Fox, media that covers it around the world and a passionate and expanding fan base in the young demographic that advertisers love.
      Lorenzo Fertitta and White worked perfectly together. White was a long-time fight guy. He used to hang out in boxing gyms in Las Vegas and Boston, where he trained fighters, refereed a bit and ultimately got into managing them.
      He knew what made fighters tick because he was one of them, a tough guy who wasn’t good enough to make it in the ring himself but who understood innately how a fighter thought and felt.
      He was a brilliant recruiter and was able to bring in talent from around the world. He had a great sense for who had the talent not only to win, but to become a star.
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      Lorenzo Fertitta (L) and Dana White made the UFC one of the most valuable sports franchises on Earth.
      Fertitta was the guy who could see around the corner, who thought in the long view, who knew how to promote a fight.
      White and the Fertitta brothers were long-time boxing fans when they bought the UFC in 2001, and they love that sport to this day.
      When they purchased the UFC, they essentially took what they thought was right about boxing and kept it. What they felt was wrong, they eliminated and built a nearly dead sport from the ground up.
      It was Lorenzo Fertitta who understood how a series of matches needed to be put together to reach a climax in which the public was clamoring for two of the company’s stars to meet.
      When most promoters are worried about the next show, Fertitta was always looking a year, two years, ahead. It’s why Rousey and McGregor became such iconic stars.
      They had the fighting skill and the charisma it took, and Fertitta put them in a position where they could succeed.
      He fixed problems and managed White, a powerful, dominant force-of-nature type of personality whose passion and intensity is his best attribute and his biggest failing.
      White would literally say and do anything to get what he felt he needed for the UFC, and sometimes it got him into trouble. That was when Fertitta was there to bring him into line and make sense of things.
      When a reporter would suggest that some rival promoter was a competitor to the UFC, White would always laugh. No matter who it was over the years, from Pride to the International Fight League to Affliction to Strikeforce and many others, White would sneer and insist they were no threat.
      He’d say “we live this 24/7/365 and none of the rest of them do.” That was why he was so convinced that none of those groups would be serious long-term competitors.
      He was right, and the UFC purchased them all, swallowing them up and several others to make a mega-promotion that became the major leagues of mixed martial arts. The UFC is to MMA what Kleenex is to tissues.
      But with Fertitta out of the picture – the sale is expected to close before UFC 202 on Aug. 20 – White no longer has that edge.
      The new ownership isn’t expected to take a major role in day-to-day operations. That is going to be up to White.
      White is an extremely smart man who understands the business like no one else now that Lorenzo Fertitta is out.
      But without his long-time best friend, a major piece of the formula for success, the major piece, is no longer there.
      The show, as they say, must go on and in short order, White will be on to promoting UFC 201 at the end of the month. He’ll talk about how excited he is to see Robbie Lawler and Tyron Woodley go at it for the welterweight title, and all the talk of the sale and private equity firms and the rest will fade into the background.
      White’s big announcement in 2008 was, indeed, big, even though no one truly understood it at the time.
      Without Lorenzo Fertitta, it’s not going to be business as usual.
      With his departure goes the heart of the UFC.
      It’s a void that may never be filled.
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    2. #2
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      Default Re: UFS HAS BEEN SOLD

      /IMG for $4 billion, Dana White confirms Confirmed: UFC Sold for $4 Billion







      Confirmed: UFC Sold for $4 Billion





      All the controversy and denials are about to come to an end, as the Ultimate Fighting Championship is expected to announce its sale on Monday.
      Related Stories

      1. Dana White confirms $4B UFC sale, will stay on to run MMA league Sporting News
      2. Lorenzo Fertitta on Rumored UFC Sale: ‘There's Nothing to Report' MMA Weekly
      3. Dana White And Lorenzo Fertitta Make Another Statement On UFC Sale Rumors UPROXX
      4. The UFC Has Been Sold (For Real This Time) UPROXX
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      MMAWeekly.com on Sunday night confirmed the news, which was first reported by the New York Times.
      According to the initial report, the UFC “sold itself to WME-IMG for about $4 billion, according to people with direct knowledge of the matter. Backing the deal are the private equity heavyweights Silver Lake, Kohlberg Kravis Roberts, and the investment firm of the billionaire Michael S. Dell.”
      TRENDING > Amanda Nunes on Being First Openly Gay UFC Champion (Video)
      There have been rumors of a UFC sale for years, but those rumors became much more substantial recently, with reports that there were multiple competing offers in the neighborhood of the $4 billion amount.
      UFC president Dana White later confirmed the news to ESPN's Brett Okamoto, who tweeted that, in a text conversation, White characterized the sale as “very” bittersweet.
      White is close friends with Frank and Lorenzo Fertitta, who purchased the UFC in 2000 for $2 million. The Fertitta brothers will be exiting the picture after the sale, while White will remain.
      “Same. President, owner, working my ass off. Just doing it without my best friend and partner,” White said in explaining his role with the new ownership to Okamoto. He also said that fans should be excited for the sale, as he believes the deal will take the sport to the “next level.”
      Stay tuned to MMAWeekly.com as the story develops
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    3. #3
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      Default Re: UFS HAS BEEN SOLD

      dana pocketed $360 MILLION!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

      I would be on a beach on my private island fishing for dinner.

      i have no doubt with dana in charge it will not change much
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    4. #4
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      Default Re: UFS HAS BEEN SOLD

      I was shocked to hear this!

    5. #5
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      Default Re: UFS HAS BEEN SOLD

      Quote Originally Posted by jipped genes View Post
      dana pocketed $360 MILLION!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

      I would be on a beach on my private island fishing for dinner.

      i have no doubt with dana in charge it will not change much
      you got that right man. that is unless they paid me a boat load more to stay on and run that puppy. then i would still have to think long and hard about it
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    6. #6
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      Default Re: UFC HAS BEEN SOLD

      Interested to see how this all pans out

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    7. #7
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      Default Re: UFC HAS BEEN SOLD

      I saw this earlier. Crazy money..whew

    8. #8
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      Default Re: UFC HAS BEEN SOLD

      bought for a measly 2 million years ago, sold for 4 Billion lol...what a phenomenal profit...

    9. #9
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      Default Re: UFC HAS BEEN SOLD

      Wow, hopefully it becomes more lucrative for up and coming fighters

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    10. #10
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      Default Re: UFC HAS BEEN SOLD

      That is a good point Whitetail...although they make good money compared to where they were before, they no where near make the kind of money other pros make...however, diff sports have more revenue streams...I wish them the best of luck, I love watching UFC

    11. #11
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      Default Re: UFC HAS BEEN SOLD

      Well who can say that money doesn't talk !!!
      We'll see how this pans out in the next couple of years .
      Rousey's gonna get beat up by an oriental braud on juice !!!

    12. #12
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      Default Re: UFC HAS BEEN SOLD

      Wow!! It must be worthwhile for him to stay on. Making that much, I'd be on vacation somewhere.
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    13. #13
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      Default Re: UFC HAS BEEN SOLD

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      I believe Fertitta still has minor stock in the company and Dana has like 10%. Dana staying is going to be the huge factor as to why it stays how it is. He is staying on with the stipulations he is still in charge. Dana staying is also going to be the biggest reason for Joe Rogan to stay. I would quit watching if Joe left

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