Choosing the keywords you use on your website is a very important step in SEO. If you don't carefully select the keywords you target then you can end up doing a lot of work and spending a lot of time making something that doesn't end up being of any use. Sure you might rank number one for 'world's biggest lemon' but if no one is searching it then it's not much use to anyone.So instead it's highly important to make sure that you carefully select the keywords you are going to use and that you take into account the various important factors when you do.This means first of all doing keyword research. This is something that you can do using the Google Keyword tool which allows you to look at the popularity of searches. The tool is free to use and is designed to be used for advertisers to choose which searchers they want their ads to appear on. You though can use it to decide which topics to write about and which keywords to place into their site design.search engine optimization SEO

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