Ever wait in line to get your hands on a pair of Jordans? Or splurged for a George Foremangrill? Do you reach for the swoosh when you buy your golf products? It’sno coincidence that certain products stand out from the crowd, as companies have beenusing athletes as marketingtools ever since professional sports stepped into the limelight. Nowadays, athletes getastronomical endorsement deals and fans rush to stores so they can be like Mike, LeBronand Tiger. But there’s a new face atop the list. Rory McIlroy has joinedTigerWoods on Nike with a record-breaking deal. Here’s a look at the new top dog,along with the rest of the biggest athletic endorsement deals ever handed out. Continue Reading


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