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Heard today that the Mr. Olympia competition has been sold to Jake Wood. (Owner of Wings of Strength) I believe he's the one responsible for wanting to bring back the Miss Olympia as well. Going to be fun to see how this all plays out. Especially now that it's privately owned. Might be a good thing with less red tape and more accessible to the fans. Also how it's going to compete with The Rock's new comp Athleticon a month away from it, which sounds like it's going to be huge.
Im def going to be watching the Athleticon Competition.
It will be interesting on which one of these Pros or how many of the top pros will be in the show.
hopefully it gets back to the more classic physiques. i miss the complete polished defined and aesthetically pleasing physiques like Haney and Bannout. the grossly protruding bellies and obvious oil infused muscle groups are ruining people's interest in watching these shows.
Seems like the Olympia is not as big as it was in the days of Dorian and Ronnie. Maybe it can make a comeback. Who owned the Olympia before this? Weider?
About Muscle & Fitness and The Olympia Fitness & Performance Weekend:
Created by bodybuilding and fitness pioneer Joe Weider, The Olympia Fitness & Performance Weekend is a Las Vegas showcase event featuring the Olympia Fitness & Performance Expo, a business to consumer destination for the fitness industry's leading brands and enthusiasts, held across 700,000 square feet inside the Las Vegas Convention Center. A centerpiece of the event is the iconic Mr. Olympia, the most prestigious title in the world of professional physique competition. Held at the Orleans Arena, the event serves as the world championships across several IFBB Professional League sanctioned physique sports. – Muscle & Fitness, a signature media brand in the fitness category, is dedicated to covering the full fitness landscape, regularly introducing fans to trends in training, nutrition, gear, technology and celebrity content. Powered by a digital and social media portfolio that also includes FLEX and M&F HERS, the combined media and event reach across all channels is the largest fit focused audience in the world.
it is owned or was owned by david pecker who owns the national enquirer and other media publications. i am pretty sure they bought out weider entirely before he kicked it or right after. basically people that have nothing to do with the fitness industry