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    Thread: Muscle Milk Warned by FDA

    1. #1
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      Default Muscle Milk Warned by FDA



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      Muscle Milk Warned by FDA

      The Food and Drug Administration has issued a warning letter to Muscle Milk maker Cytosport saying the dominant protein drink brand’s labels could be misleading to consumers.

      The agency’s concerns strike at the brand’s very core: the chief labeling issue is that the company’s RTD beverage is called “Muscle Milk” when it does not contain milk. The FDA also cited other nutrient content claims in a variety of Muscle Milk products, including its shakes and energy bars.
      the violations. But there may be no simple remedy.

      The FDA, which sent the notice on June 29, gave Cytosport 15 days to reply and outline actions to correct
      “I think they’re going to have to rethink their entire brand identity,” said Justin Prochnow, an attorney with Greenberg, Traurig, who has handled many cases dealing with FDA regulations.

      “Basically, FDA is saying there’s not milk in it and yet you identify it with milk so much. It’s a big problem for them.”

      Nevertheless, the FDA has been slow to follow up on warning letters like the one it sent Cytosport; a warning letter to relaxation drink Drank insisting that the company change its label and marketing to identify itself as a dietary supplement instead of a beverage was filed two years ago, Prochnow said, and the brand continues to call itself a beverage.

      “I think it’s a case of them not having the resources to go back and follow up over time,” Prochnow said.

      For Cytosport,the warning letter comprises the latest development in a case that has aggravated the company in one form or another for the past two years. In 2009, Cytosport competitor Nestle USA – which makes milk-derived products like Nesquik — filed a complaint about Muscle Milk with the Better Business Bureau, which referred the case to the FDA and the Federal Trade Commission.

      The brand has been something of a pioneer in the sports and nutrition drink category, taking its powdered mixes and successfully turning them into an RTD product with sales exceeding $25o million and a distribution deal with PepsiCo.

      Muscle Milk had previously entered into an agreement with at least one government agency, the FTC, to ward off regulatory penalties, agreeing to include the phrase “contains no milk” on its labels. The FTC closed the case in May 2010, after the company agreed to the labeling and marketing concessions.

      But the FDA expressed concern with the exact same labels that the FTC approved, telling Cytosport that because the product listed milk-derived ingredients like calcium and sodium caseinate, milk protein isolate, and whey, but its label also contained an allergen statement that Muscle Milk contains ingredients derived from milk, “The ‘contains no milk’ statement could give consumers the impression that these products are free of milk-derived ingredients.”

      Nestle had also filed requests with the U.S. Patent and Trademark Office to revoke Muscle Milk’s trademarks, although those were also dismissed in May of 2010.

      Calls to Cytosport’s office were not returned.

    2. #2
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      Default Re: Muscle Milk Warned by FDA

      wow....cant these fukers concentrate on serious shyt?? c'mon.....
      HE WHO MAKES A BEAST OF HIMSELF, GET'S RID OF THE PAIN OF BEING A MAN!!


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    3. #3
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      Default Re: Muscle Milk Warned by FDA

      Seriously. It is a brand name of a product. I know Cytosport is the mfg. but Muscle Milk , Monster Milk is just a brand/model of the product they offer. So they call it Muscle Fuel. FDA comes out and says it doesn't have fuel in it? Fuel is diesel. I mean really. Is our tax money really being used correctly? Dumb ****s....
      Always expect the unexpected!


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    4. #4
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      Default Re: Muscle Milk Warned by FDA

      It is fuking ridiculous..The Dairy Council has lobbyists and $$$$ up the ass of every politician and the FDA...I guess the word "milk" will become copyrighted so nobody can ever use it again. Unfortunately, cytosport doesnt have the money to fight against such a Monstrosity and will probably be forced to change the name of Muscle Milk, wait, but if they are owned by Pepsi, then maybe they could fight this in court.....

      Ok, now there is Tigers Milk protein bars, they might be the next product attacked by the FDA..You know, I think I heard this same fight against soy MILk and coconut MIlk manufacturers...ya, the dairy industry wants to monopolize the word MILK and outlaw anyone from using it ...disgusting that this goes on

    5. #5
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      Default Re: Muscle Milk Warned by FDA

      OMT, interesting that the milk industry is so tied into to the government that our children are forced to drink MILK in every single school in america. Youre talking billions and billions of dollars at stake here. Ya, I would say that is a pretty damn powerful lobby. Too bad our entire government is being bought. The corruption knows no end. It goes right to the top. Total corruption at every level of government

    6. #6
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      Default Re: Muscle Milk Warned by FDA

      yup, and Saturn vehicles wont actually transport you through outer space....and Monster energy drinks, as far as I know, dont contain any monster parts and it wont turn you into a monster. Same goes for redbull, it doesnt give you wings and it doesnt have any bull products in it. Im gonna guess Tiger Balm doesnt really have any tiger in it..... This is really dumb!

    7. #7
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      Default Re: Muscle Milk Warned by FDA

      Quote Originally Posted by Strella View Post
      yup, and Saturn vehicles wont actually transport you through outer space....and Monster energy drinks, as far as I know, dont contain any monster parts and it wont turn you into a monster. Same goes for redbull, it doesnt give you wings and it doesnt have any bull products in it. Im gonna guess Tiger Balm doesnt really have any tiger in it..... This is really dumb!
      LOL...no doubt...theres no end to the nonsense

    8. #8
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      Default Re: Muscle Milk Warned by FDA

      motor honey aint made out of real honey is it? i aint heard of any retards drinking it yet!! i'm sure there's plenty of examples of that!!
      HE WHO MAKES A BEAST OF HIMSELF, GET'S RID OF THE PAIN OF BEING A MAN!!


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    9. #9
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      Default Re: Muscle Milk Warned by FDA

      ^LOL...You mean Tigers Milk does NOT comes from real Tigers????

    10. #10
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      Default Re: Muscle Milk Warned by FDA

      ridiculous. Doesnt the FDA have some real things to worry about not the word Milk on protien label. Not like people are buying it because they think it is milk anyway.

    11. #11
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      Default Re: Muscle Milk Warned by FDA

      Quote Originally Posted by alluprbdy View Post
      ridiculous. Doesnt the FDA have some real things to worry about not the word Milk on protien label. Not like people are buying it because they think it is milk anyway.
      GET THE FUK OUTA HERE!!! IT AINT MILK??? STOP IT!!!
      HE WHO MAKES A BEAST OF HIMSELF, GET'S RID OF THE PAIN OF BEING A MAN!!


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    12. #12
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      Default Re: Muscle Milk Warned by FDA

      Its fuking retarded. Its just a name lmao.

    13. #13
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      Default Re: Muscle Milk Warned by FDA

      Quote Originally Posted by daved150 View Post
      GET THE FUK OUTA HERE!!! IT AINT MILK??? STOP IT!!!
      haha

    14. #14
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      Default Re: Muscle Milk Warned by FDA

      I thought this thread would be about the contaminants in MuscleMilk, not the title of it! Ridiculous!
      Veritas Vos Liberabit

    15. #15
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      Default Re: Muscle Milk Warned by FDA

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      Instead of Muscle Milk, people should just drink one of the new Frosty Shakes from Wendys. They have about 7 different kinds. I had the caramel...it is better tasting than muscle milk so I have decided to aswtch to wendys

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