Putting Marketing into perspective
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You see a gorgeous girl at a party. You go up to her and say, "I'm fantastic in bed".
That's Direct Marketing.

You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, " He's fantastic in bed".
That's Advertising.

You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say, "Hi, I'm fantastic in bed".
That's Telemarketing.

You're at a party and see a gorgeous girl. You get up and straighten your shirt; you walk up to her and hand her a drink. You offer her a lift, remind her of your name when she forgets it, tell her she's gorgeous and then say, "By the way, I'm fantastic in bed".
That's Public Relations.

You're at a party and see a gorgeous girl. She walks up to you and says, "I hear you're fantastic in bed".
That's Brand Recognition.