got a bag of this to sample because the company my wife works for may be bringing them in to sale. we got a light roast called gunship. pretty good flavor and not bitter at all. strong but not over powering. so all in all a pretty damn good cup of coffee. i drink it black and usually a day old so i can tell if it is bitter or has a burnt tint to it and this one def doesnt. they donate some of their profits to veteran's org so that in itself is pretty cool. you guys may want to check em out if you like your coffee