The Brittany Dawn Catastrophy / Online Coaches / Social Media

[Yohimbe]

TweetI've been seeing this girl's story everywhere over the past few weeks. She is/was considered a fitness "influencer" on Instagram. I don't even know what that means, but I guess it's a thing now days. Apparently she scammed thousands of women out of money promising them personalized fitness programs, but provided nothing but these cookie cutter programs to some women and nothing at all to others. There are now thousands of women demanding their money back. The story goes even deeper than that, but this brings me to my ultimate question.... How in the world did we get here in the fitness world? What the hell is an "influencer" and how the hell did that become a thing?

There are so many people out there that are so called "experts" in the bodybuilding and fitness world, but know absolutely nothing about how to train properly, eat properly, etc... They just have decent genetics, post up some pics on social media and become the all knowing expert on how to get people in shape. It's laughable lol. Most of them have no knowledge, never competed in anything and have zero credentials. Yet, people toss them all this money for "online coaching". Then complain when they find out this dumb ass doesn't really know anything and they feel ripped off. It amazes me how social media creates this platform for all these idiots to call themselves coaches, or "influencers". The further we go into the modern bodybuilding and fitness industry, the more I miss the old days. The days when being an expert/coach meant you had a proven record and some credentials. Not just a bunch of edited pictures that generate a lot of likes. I'll quit ranting now lol, but seriously how did we get to this point in the industry?