Tweetmost the companys that sell their name, hire a sports person to brand that name.... "DC", "volcom", ect...they all were nothing until the endorsed skateboarders, snow boarders, act.... i now what your saying...usually 1 simple design just change up a little...i got a couple of those "F" shirts...i still have NO fuin idea what the "f" stands for!! lol...just seen them at pacsun and like them....

i used to for for harlequin nature graphics in Ft Myers fl. we did all the earth day shirt, plus just about ALL the zoos and wildlife preserve;s in the world...it was a big ass company at one time...started out of a garage with 2 guys!!!
good luc brother...find the maret you want to go after, then base your name around that