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    Advertising Tips For The Small Businesses Owner - The Top 12 Marketing Strategies

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    Now when you calculate your average selling price which is your cost of sales (material + labor) divided by (1-gross profit), you can determine how many customers you would need and then come up with what you think your conversion rate would be for converting leads to customers, you can determine how many leads you would need. Then from this and with the aid of the U.S. Census Bureau and some basic research on your own you can actually have a pretty decent idea of what size your market is and is going to be in the future so you can see if it will support your business plan or not.

    The first and foremost rule of a content-based marketing strategy is of course, have some great content. You can't just have boring content on the web that sucks. Because no matter how much exposure your posts get, it's not really worth a damn if it sucks and nobody will bother reading all of it. So you have to make sure your content is of extreme value, entertaining or addresses a dire need for a certain audience. This is the basis for all your content syndication efforts.

    One of the major benefits to SEO content is the originality and uniqueness of the content. There is nothing search engines love more than original content. This is because search engines scan the web for information that is in existence. If the content is already out there it will rank the content low because it adds little or no value to the reader. In other words, content needs to be written in a way to differentiate content from other content.

    Unfortunately, all of this content doesn't write itself. There are plenty people out there that construct a Flash website and then simply recycle and repost previously written content, but neither the search engines nor the website visitors tend to look kindly on reprinted content. The pieces of content you post need to be fresh, current and unique.

    4) Originality is a key: You are a creative person, you can find many topics to write about and you can share it with others. The success is due to diversification, and original quality content in many different sites.

    Member content: Some webmasters release the newsletters, video tutorials or member content slowly to their members for a certain amount of member fee. So members view the content based on their date of subscription. This way you can control how much content a member views based on their membership level, subscription fee or date of subscription.

    Article marketing - This is a very effective method that will work to bring customers to your business now and for a long time in the future. You want to write articles based on keywords that target your local business and then distribute the article to as many directories as possible.

    So, you may ask... Just how valuable are the local map results for my company? Well there is no simple answer to that question. Each company should have a custom built strategy. For instance, if you own a local Thai restaurant and want to increase your daily foot traffic, local listings will greatly help your efforts. On the other hand, you own a specialty shoe store that does 100% of your business online, local listings are just not for you. Google and other search engines developed their local results pages to assist users in finding small business owners with brick and mortar shops, retail stores or restaurants, and get quick information about them - such as hours, short reviews and even menu items and sale dates.

    For most self-employed business owners they would keep doing what they did in 2009 expecting a better 2010. That could happen and many times does. But in the end if you are not changing then the small business success you are enjoying will be short lived.

    What is content marketing exactly? Content marketing is teaching people through text, audio or video about whatever it is you do. Content marketing is a the theme of your quality, originally written articles and the basis of which your online marketing campaign will build upon. We have a name for great teaching and whether it is a blog, a YouTube video, or an e-mail marketing campaign-all this includes content that we are producing and pushing out the masses. Content marketing is huge and a strong part of building businesses on the Internet today.

    Well, it may be time to "SEO-ify" your old content. Simply by optimizing old, stale, underperforming web content you can bring the search engines, and the visitors you'd hoped to attract, back to your site.

    Linking to web content which is relevant to your keywords is another way to focus the search engines on your posts. Placing links to relevant content on your own site is by far the easiest to do. If it makes sense within the context of your post to do so, you should also link to external web content. This will help the search engines find, index, and place a value on your web content.

    An Example: Near my home there was a supposed haunted house, it is well known in my state, and the mill for many, many urban legends. However, very few people have ever written about it (online especially). I decided to begin writing about it extensively, and the result was that my content during the time that I was writing about it was new, and fresh (I even took pictures of the site); while the visitors clamored to talk to me about the site, and what was going on.

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